Digital storytelling for not-for-profits: The Kony 2012 Case Study

Anyone who had a pulse and an internet connection in 2012 likely remembers KONY 2012. Made by a not-for-profit organisation called Invisible Children, it was a short film designed to highlight the atrocities committed in Uganda by Joseph Kony, leader of the Lord’s Resistance Army. It was too long for ‘digital storytelling’, at 29 minutes […]