Digital storytelling for not-for-profits: The Kony 2012 Case Study

Anyone who had a pulse and an internet connection in 2012 likely remembers KONY 2012. Made by a not-for-profit organisation called Invisible Children, it was a short film designed to highlight the atrocities committed in Uganda by Joseph Kony, leader of the Lord’s Resistance Army. It was too long for ‘digital storytelling’, at 29 minutes… Continue reading Digital storytelling for not-for-profits: The Kony 2012 Case Study

Basic email marketing tools

One of the most important tools you need for email marketing is a reliable system you can use which will track and process bounced emails, ensure you are compliant with local spam laws, and allow you to track open and click through rates. There are a number of great tools available to do this for… Continue reading Basic email marketing tools

Introduction to email marketing

In this world of social media, display advertising and a multitude of marketing channels, email marketing is very easy to dismiss. However it is still one of the most powerful and least resource intensive platforms that we as marketers have at our disposal. Email marketing is a great way to let people and organisations know about… Continue reading Introduction to email marketing